WORKS

NOTIONS

what is a BRAND?

A brand is the set of total values that the company transmits, the perceptions, feelings, ideas, sensations one gets when entering a place, the thoughts that customers have when they think of a particular brand. It is marketing, the experience that everyone has with a company, a product or a service both online, offline and in person; it is obviously the logo and the business card. A brand is everything people feel when they interact with a company.

what is IDENTITY?

Identity is the set of visual elements of a brand: logo, fonts, colors, letterhead, company presentations, business cards, envelopes and materials that are shared with business partners or customers. When starting the branding process, what is meant to create is an identity. It is exactly the same as an identity card, which is intended to make people unique and always recognizable by everyone else.

what is the difference
between BRAND and LOGO?

A BRAND is therefore the combination of elements (such as name, slogan, logo, communication, history, reputation, packaging, furnishings, perfumes, sensations felt when entering a place, etc...) that act as a distinctive and identifying sign of a company. A LOGO indicates the graphic sign of a brand, so it is one of the elements of a brand.